Portfolio: METHODS
Surveys
Surveys measure and categorize attitudes, opinions, or beliefs; or they collect self-reported data that can help track or discover important issues to address. This was an interesting survey in that we compared two different content strategies to use for customers seeking a quote for motorcycle insurance. The first content strategy approach was casual but straightforward; the second approach was casual but slangy. We were able to use the survey results to determine the right content strategy approach for us.
- Download the Final Presentation with the Findings & Recommendations: Final Presentation, “I Buy Motorcycle” Content Strategy Survey