Portfolio: METHODS

Design Thinking, User Research

Persona, User Research

Customer Journey Map, User Research

Design Thinking Workshops

Design Thinking has, at its foundation, a process where we seek to understand our users’ problems – their pain points, frustrations, and goals. Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. Design Thinking gives us a new way to look at problems that are unknown, by re-framing the problem in human-centric ways. It is a way of thinking and working, and includes a variety of hands-on collaborative methods, such as those below, which I have blogged about:

You can also find out more from the following video, where one of our User Experience Directors discusses the concept of the “Digital Garage” with me:

Also below are digitized artifacts of a persona and a customer journey map:

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