Portfolio: STRATEGY
You Can Build a User Research Strategy…
A successful user experience strategy can help you build your UX brand. Based on my experience as a Research and Design Associate, Product Manager, Usability Manager, and Director of User Experience, I have come up with six rules of a UX strategy that have worked for me over the last 20 years. Following these six rules, I have been able to demonstrate the need for and success of user research and UX in our organization.
Published in Successful User Experience: Strategies and Roadmaps, by Elizabeth Rosenzweig, Elsevier Press. (Used here for personal, non-commercial use. Do not distribute or republish.)
Download the PDF: You Can Build a Successful UX Strategy, But Not In One Day